for those that watch AHS, they talked about Heaven's Gate, a cult that committed mass suicide. frank did a “tribute” to this in the Nikes video : r/FrankOcean
The Heaven's Gate Nikes and the Sneakerheads Who Collect Them
Remembering the Nike Sneaker That Took One Cult to Heaven | Sole Collector
HYPEBEAST on Twitter: "#FrankOcean referenced the Heaven's Gate cult in his "Nikes" video. https://t.co/GoVrvf8meA" / Twitter